Driving Customer Appeal Through the Use of Emotional Branding

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Title: Driving Customer Appeal Through the Use of Emotional Branding
ISBN-10: 1-5225-2921-7
ISBN-13: 978-1-5225-2921-7
Author(s): Aarti Kataria, Ritu Chhikara, Ruchi Garg, Tapan Kumar Panda
Publisher: IGI Global
Published: 2017
Format
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Pages: 976
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Description

Metadata

EAN: 9781522529217
ASIN: 1522529217
Prefix: 978
Group: 1
Group Name: English language
Group Identifier: 978-1
Registrant: 5225
Publication: 2921
Check Digit: 7
Formatted: 978-1-5225-2921-7

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