From brand vision to brand evaluation

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Title: From brand vision to brand evaluation
ISBN-10: 1-85617-773-4
ISBN-13: 978-1-85617-773-3
Author(s): L. De Chernatony
Publisher: Butterworth-Heinemann
Published: 2010
Format: [electronic resource] :
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Pages: 801
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Description

Metadata

EAN: 9781856177733
ASIN: 1856177734
Prefix: 978
Group: 1
Group Name: English language
Group Identifier: 978-1
Registrant: 85617
Publication: 773
Check Digit: 3
Formatted: 978-1-85617-773-3

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