Adam Lauder Books

Futurisms
Futurisms

By Adam Curator Lauder

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Variable Conditions
Variable Conditions

By Adam Lauder

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Out of School
Out of School

By Adam Lauder

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Marketing subjects Bertram Brooker and the vitalist construction of consumer subjectivity.
Marketing subjects Bertram Brooker and the vitalist construction of consumer subjectivity.

By Adam Lauder

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Discourse analysis of Bertram Brooker's texts on marketing and advertising discloses a discursive construction of consumer subjectivity that is consistent with the vitalist paradigms of Bergson, Sp...

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H IT ON
H IT ON

By Iain Baxter, Adam Lauder

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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