Adam M. Brandenburger Books
Co-Opetition
By Barry J. Nalebuff, Adam M. Brandenburger, Adam Brandenburger
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperat...
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By Barry J. Nalebuff, Adam M. Brandenburger
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in...
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