Advertising Age Books

Procter and Gamble
Procter and Gamble

By Advertising Age

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Procter Gamble
Procter Gamble

By W. Procter, Advertising Age

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Test marketing.
Test marketing.

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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