Alan B. Eisner Books

Strategy, 2008-2009
Strategy, 2008-2009

By Dave Ketchen, McGraw-Hill Higher Education, David J. Ketchen, Alan B. Eisner, Alan Eisner

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Covers the core strategy concepts within strategic management. This work builds on both real-life examples and academic research. An overview: "Strategy 2008-2009" is concisely written to cover the...

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Strategic Management: Creating Competitive Advantages
Strategic Management: Creating Competitive Advantages

By Gerry McNamara, DESS, Alan B. Eisner, Gregory G. Dess

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Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around glo...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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