Alan Charlesworth Books

Online Marketing: A Customer-Led Approach

By Alan Charlesworth, Rita Esen, Richard Gay

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Key Concepts in e Commerce Palgrave Study Guides

By Alan Charlesworth

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An Introduction to Social Media Marketing

By Alan Charlesworth

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Digital marketing

By Alan Charlesworth

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As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Market...

Digital Revolution

By Alan Charlesworth

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Internet Marketing

By Alan Charlesworth

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Digital Marketing

By Alan Charlesworth

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Introduction to Social Media Marketing

By Alan Charlesworth

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Digital Marketing

By Alan Charlesworth

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Digital Marketing

By Alan Charlesworth

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.