How To Plan Advertising

By ALAN COOPER, Account Planning Group., Account Planning Group (London)

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an...

The Enzyme Catalysis Process: Energetics, Mechanism And Dynamics

By A. Cooper, ALAN COOPER, Julien Houben, NATO Advanced Study Institute On The Enzyme Catalysis Process: Energet...

About Face 3

By ALAN COOPER, David Cronin, Robert Reimann, Alan Cooper, Robert Reimann, David Cronin, Alan Cooper

"The following description is for the second edition of About Face . The 3rd Edtion, About Face 3 (ISBN 0470084111), is now available." First published seven years ago-just before the World Wide We...

Prince Paskudnyak And The Giant Bats

By ALAN COOPER, Cooper, Alan

A satire on sibling relations, international relations, and adult responsibility for childhood obesity.

The Inmates Are Running The Asylum

By ALAN COOPER, Cooper, Alan, Cooper, Alan, 1952-

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and program...

The Inmates Are Running The Asylum: Why High Tech Products Drive Us Crazy And How To Restore The Sanity

By ALAN COOPER, Cooper, Alan

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed...

Revision And Practice For Ordinary Level English

By Peter Leggott, A. Cooper, ALAN COOPER, Cyril Sprenger

More Matters Of Fact: Comprehension Exercises In Communication Skills

By Peter Leggott, A. Cooper, ALAN COOPER, Cyril Sprenger

The Experience Of Power In Medieval Europe, 950–1350

By ALAN COOPER, Robert F. Berkhofer, Robert F. Berkhofer III, Adam J. Kosto, Robert F. Berkhofer III, Alan Cooper, Adam J. Kosto

Taking Their Inspiration From The Work Of Thomas N. Bisson, To Whom The Book Is Dedicated, The Contributors To This Volume Explore The Experience Of Power In Medieval Europe: The Experience Of Thos...

About Face 2.0: The Essentials Of Interaction Design

By ALAN COOPER, Cooper, Alan, Robert Reimann

Dear Reader, in The Eight Years Since This Book Was First Published, The Ideas That Seemed Do Radical At First Have Become Standard Models Across The Industry. Many Practicioners Have Adopted Them...