Alan M. Wilson Books

Services Marketing
Services Marketing

By Alan Wilson

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Marketing Research: An Integrated Approach
Marketing Research: An Integrated Approach

By Alan M. Wilson

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"Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint modu...

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Services Marketing
Services Marketing

By Kavanagh

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Services Marketing
Services Marketing

By Wilson

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Marketing Research
Marketing Research

By Alan M. Wilson

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Marketing research
Marketing research

By Alan M. Wilson

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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