Alan Nathan Hoffman Books

Strategic Management and Business Policy
Strategic Management and Business Policy

By Charles E. Bamford, Alan Nathan Hoffman, Thomas L. Wheelen

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"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from th...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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