Alex W. White Books

Thinking In Type: The Practical Philosophy Of Typography

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With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth...

Advertising Design And Typography

By Alex W. White, Alex White

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The Most Comprehensive Overview Of Advertising Design Strategies On The Market Today! This Unique, Comprehensive Overview Of Advertising Design Strategies, Written By A Best-selling, Award-winning...

Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work

By Margo Chase, Alex W. White, Rian Hughes, Alex White, Ron Miriello

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So what does make a logo "really good"? Really Good Logos, Explained focuses on the nuts and bolts of good design--the specific decisions designers make every day, which result in logos that are e...

Advertising Design And Typography

By Alex W. White, Alex White, White, Alex W.

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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, h...

The Elements Of Logo Design: Design Thinking, Branding, Making Marks

By Alex W. White, Alex White

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A Visually Stunning Guide To Learning The Art Of Logo Design Designers Looking To Learn The Art Of Designing Logos Need Look No Further Than The Elements Of Logo Design By World-renowned Designer A...

The Elements Of Logo Design

By Alex W. White

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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer A...

Elements Of Graphic Design

By Alex W. White

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Actor'S Guide-Making It In New York City

By Alex W. White

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The Elements Of Graphic Design (2nd Edition)

By Alex White, Alex W. White, Alex W. White, Alex White

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"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements o...

The Elements Of Graphic Design

By Alex White, Alex W. White, Alex W. White, Alex White

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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.