Alexander Hiam Books

Vest Pocket Marketer
Vest Pocket Marketer

By Alexander Hiam

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Marketing kit for dummies
Marketing kit for dummies

By Alexander Hiam

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Business Innovation For Dummies
Business Innovation For Dummies

By Alexander Hiam

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Discover how to access your creative power to boost your success in business. Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new p...

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Marketing for dummies
Marketing for dummies

By Ruth Mortimer

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Think Before You Speak
Think Before You Speak

By Roy J. Lewicki

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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