Alexander Schug Books

Berliner Wasser
Berliner Wasser

By Alexander Schug

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Moments of Consistency.
Moments of Consistency.

By Alexander Schug

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History sells
History sells

By Wolfgang Hardtwig

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Palast der Republik
Palast der Republik

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Ideenmacher
Ideenmacher

By Alexander Schug, Andrea Rohrberg

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Deutsche Kultur und Werbung Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
Deutsche Kultur und Werbung Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945

By Alexander Schug

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This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyda...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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