Alfred Marcus Books

Promise and performance
Management Strategy: Achieving Sustained Competitive Advantage
Management Strategy: Achieving Sustained Competitive Advantage
Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure
Strategic Foresight: A New Look at Scenarios
Strategic Foresight: A New Look at Scenarios

By Alfred A. Marcus

Average: 0.00, 0 Ratings

Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line ma...

Read More
The adversary economy
Business Strategy and Public Policy
Business Strategy and Public Policy

By

Average: 0.00, 0 Ratings

Read More
Managing Beyond Compliance
Future of Technology Management and the Business Environment
Future of Technology Management and the Business Environment

Related Articles from our Blog

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More