Alison Stratten Books

UnBranding

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"This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because inn...

UnMarketing

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Unmarketing

By Scott Stratten

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Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the...

UnMarketing

By Scott Stratten, Alison Stratten

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UnMarketing

By Scott Stratten, Alison Stratten

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UnBranding

By Scott Stratten, Alison Stratten

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UnBranding

By Scott Stratten, Alison Stratten

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UnLeadership

By Scott Stratten, Alison Stratten

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UnLeadership

By Scott Stratten, Alison Stratten

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UnLeadership

By Scott Stratten, Alison Stratten

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.