Allan M. Brandt Books

No magic bullet
No magic bullet

By Allan M. Brandt

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No Magic Bullet: A Social History of Venereal Disease in the United States Since 1880
No Magic Bullet: A Social History of Venereal Disease in the United States Since 1880

By Allan M. Brandt

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From Victorian anxieties about syphilis to the current hysteria over herpes and AIDS, the history of venereal disease in America requires us to examine social attitudes as well as purely medical co...

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The Cigarette Century
The Cigarette Century

By Allan M. Brandt

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"The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart o...

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No Magic Bullet
No Magic Bullet

By Allan M. Brandt

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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