Allen P. Adamson Books

The edge
The edge

By Allen P. Adamson

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"In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a m...

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BrandDigital
BrandDigital

By Allen P. Adamson

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In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid...

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BrandSimple
BrandSimple

By Allen P. Adamson

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BrandSimple
BrandSimple

By Allen P. Adamson

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BrandDigital
BrandDigital

By Allen P. Adamson

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Edge
Edge

By Steve Forbes, Allen P. Adamson

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Seeing the How
Seeing the How

By Allen P. Adamson

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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