Amir Hetsroni Books

Advertising and reality

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"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analy...

Advertising and Reality: A Global Study of Representation and Content

By Amir Hetsroni

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Sex Differences

By Sergio Pellis, Evelyn Field, Scott Hershberger, Lee Ellis, Scott Wersinger

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Sex Differences

By Amir Hetsroni, Evelyn Field, Scott Hershberger, Lee Ellis, David Geary

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Reality television

By Amir Hetsroni

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Reality television

By Amir Hetsroni

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Television and Romance

By Amir Hetsroni

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Advertising and Reality

By Amir Hetsroni

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Advertising and Reality

By Amir Hetsroni

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.