Anders Gustafsson Books

Improving Customer Satisfaction Loyalty and Profit
Improving Customer Satisfaction Loyalty and Profit

By Anders Gustafsson, Michael D. Johnson

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"By helping midlevel managers assemble specific estimates of how increased quality and customer loyalty will impact the bottom line, their process allows upper-level managers to allocate the resour...

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QUIS 9
QUIS 9

By A. Gustafsson

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Conjoint Measurement
Conjoint Measurement

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Conjoint Measurement
Conjoint Measurement

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Conjoint Measurement
Conjoint Measurement

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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