Andrea Cunningham Books

Get to aha
Get to aha

By Andrea Cunningham

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"From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at...

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Themes and Dreams
Themes and Dreams

By Andrea Cunningham

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Sacrifice
Sacrifice

By Andrea Cunningham

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Bad Girl Tales
Bad Girl Tales

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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