Andreas Hinterhuber Books
Value first then price
By Andreas Hinterhuber, Todd Snelgrove
Value-based pricingpricing a product according to its value to the customer rather than its costis the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits...
Read MoreValue first then price
By Andreas Hinterhuber, Todd Snelgrove
Value-based pricingpricing a product according to its value to the customer rather than its costis the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits...
Read More