Andrew Benett Books

Consumed
Consumed

By Andrew Benett

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"Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this...

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Consumed
Consumed

By Ann O Reilly, Andrew Benett

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Good for business
Good for business

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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