Andrew J. Hoffman Books

Inventing Mark Twain
Inventing Mark Twain

By Andrew J. Hoffman

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Competitive Environmental Strategy
Competitive Environmental Strategy

By Andrew J. Hoffman

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"In Competitive Environmental Strategy, Andrew Hoffman examines the effects of environmentalism on corporate management, explaining how and why environmental forces are driving change and how busin...

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Global Climate Change
Global Climate Change

By Andrew J. Hoffman

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From the front lines of the global warming debate, Global Climate Change brings together senior representatives from government, industry, academia, and environmental organizations in a frank and p...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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