Andrew Lorenz Books
End Of The Road: The True Story Of The Downfall Of Rover
By Christopher Brady, John W. Mullins, Chris Brady, Andrew Lorenz, Carol Belkin Stevens
xviii, 305 pages : 24 cm "There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal fol...
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The New Business Road Test: What Entrepreneurs And Executives Should Do Before Writing A Business Plan
By Christopher Brady, John W. Mullins, Andrew Lorenz, John Mullins, Carol Belkin Stevens
xviii, 305 pages : 24 cm "There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal fol...
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