Anthony Lowrie Books

Understanding Branding In Higher Education: Marketing Identities
Understanding Branding In Higher Education: Marketing Identities

By Anthony Lowrie, Anthony Lowrie (Auth.)

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This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being o...

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Understanding Branding In Higher Education
Understanding Branding In Higher Education

By Anthony Lowrie, Anthony Lowrie (Auth.)

Average: 0.00, 0 Ratings

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being o...

Read More

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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