Anthony Lowrie Books
Understanding Branding In Higher Education: Marketing Identities
By Anthony Lowrie, Anthony Lowrie (Auth.)
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being o...
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Understanding Branding In Higher Education
By Anthony Lowrie, Anthony Lowrie (Auth.)
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being o...
Read More