Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program

By Arthur M. Hughes

The Customer Loyalty Solution: What Works (and What Doesn't) in Customer Loyalty Programs

By Arthur Middleton Hughes

"The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you wit...

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

By

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

By Arthur Middleton Hughes

The Complete Database Marketer

By Arthur Middleton Hughes

Regardless of what you're selling, to market effectively today you need a marketing database that links you to your loyal customers who are eager to be the first to learn about your new offerings....

Strategic database marketing

By Arthur Middleton Hughes, Arthur M. Hughes

About Face

By Cliff Ollier, Arthur Middleton Hughes, Madhav Khandekar

Successful e mail marketing strategies

By Arthur Middleton Hughes

When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-ma...

Marketing de Base de Datos

By Arthur Hughes

The Customer Loyalty Solution

By