Ava Publishing Books

Epica Book Eighteen: Europe'S Best Advertising (Epica: Europe'S Best Advertising) (Bk. 18)
Epica Book Eighteen: Europe'S Best Advertising (Epica: Europe'S Best Advertising) (Bk. 18)

By Ava Publishing, Patrick Taschler, Andrew Rawlins, AVA Publishing, Basil Mina

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Contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards, Europe's...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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