Baker, Eric Books

American Trademarks: A Compendium
American Trademarks: A Compendium

By Steven Heller, Eric Baker, Baker, Eric, Tyler Blik

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while They Were In Print, The Three Volumes Of Eric Baker And Tyler Blik's Classic trademarks Series (which Together Sold 60,000 Copies) Were The Authoritative Books Of Logo Design By Decade. This...

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Trademarks Of '20s & '30s
Trademarks Of '20s & '30s

By Eric Baker, Erik Baker, Baker, Eric, Tyler Blik, Baker, Eric, 1949-

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Nowhere were the glamour and wit of these years more evident than in the output of America's graphic designers. . . They have left us their legacy in the simplicity, the clean line work, the fun of...

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Trademarks Of The '40s & '50s
Trademarks Of The '40s & '50s

By Eric Baker, Erik Baker, Baker, Eric, Tyler Blik, Eric Baker & Tyler Blik, Introduction By Steven Heller

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Trademarks of the '40s and '50s is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of postwar America and evide...

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Great Inventions, Good Intentions
Great Inventions, Good Intentions

By Eric Baker, Baker, Eric, Eric , 1949- Baker, Text By Jane Martin

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A collection of some 500 drawings filed with the US Patent Office from 1930 to 1945, a period dominated by Loewy and such streamliners. A fun book that fits well the exotic, imaginative list of Chr...

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Zombie Wild West
Zombie Wild West

By Eric Baker

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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