Barbara A. Gutek Books

Business in Modern Society
Business in Modern Society

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The dynamics of service
The dynamics of service

By Barbara A. Gutek

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A service revolution is sweeping America. Nearly three-quarters of the people in the U.S. labor force work in services, almost half of family income is spent on services, and providing good service...

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Women's career development
Women's career development

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Women's career development
Women's career development

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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