Barbara E. Kahn Books

Introduction to Marketing
Introduction to Marketing

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Global brand power
Global brand power

By Barbara E. Kahn

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The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and...

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Global Brand Power
Global Brand Power

By Barbara E. Kahn

Average: 0.00, 0 Ratings

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the...

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Shopping Revolution
Shopping Revolution

By Barbara E. Kahn

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Shopping Revolution
Shopping Revolution

By Barbara E. Kahn

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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