Barbara Findlay Schenck Books

Selling Your Business For Dummies

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Branding for dummies

By Barbara Findlay Schenck, Bill Chiaravalle

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Small Business Marketing for Dummies

By Barbara Findlay Schenck

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Small business marketing for dummies

By Barbara Findlay Schenck

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Business plans kit for dummies

By Steven Peterson

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Whether you're establishing, expanding, or re-energizing a business, the first play to invest time and energy is with writing your business plan. This guide has you covered on the ins and outs of c...

Business plans kit for dummies

By Steven Peterson

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"Chart your course to business success; create a solid business plan to guide you; explore ways to fund a start-up or expansion"--Cover.

Branding for dummies

By Bill Chiaravalle

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Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or cond...

CUSTOM Branding Tips for Dummies NEBS Edition

By Bill Chiaravelle, Barbara Findlay Schenck

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Business Plans Kit for Dummies

By Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck

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Business plans kit for dummies

By Steven Peterson

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.