Barry Lenson Books

Lifestyle and Event Marketing: Building the New Customer Partnership
Lifestyle and Event Marketing: Building the New Customer Partnership

By Alfred L. Schreiber

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Now, from the marketing wizard who is on the forefront of this revolutionary technique and was the driving force behind such pioneering lifestyle events as Hands Across America (created, promoted,...

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Good Stress Bad Stress
Good Stress Bad Stress

By Barry Lenson

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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