Bern Wisner Books

Applied Marketing
Applied Marketing

By Bern Wisner

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Applied Marketing
Applied Marketing

By Bern Wisner

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Selling the Right Way!
Selling the Right Way!

By Brooke Quigg

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Marketing principles
Marketing principles

By Bern Wisner

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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