Bernard J. Jansen Books

Understanding sponsored search
Understanding sponsored search

By Bernard J. Jansen

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"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspe...

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Understanding sponsored search
Understanding sponsored search

By Bernard J. Jansen

Average: 0.00, 0 Ratings

"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspe...

Read More
Understanding user-Web interactions via Web analytics
Understanding user-Web interactions via Web analytics

By Bernard J. Jansen

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This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an...

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Understanding user Web interactions via Web analytics
Understanding user Web interactions via Web analytics

By Bernard J. Jansen

Average: 0.00, 0 Ratings

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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