Bernard J. Jansen Books
Web search
By Amanda Spink
This book brings together results from the Web search studies we conducted from 1997 through 2004. The aim of our studies has been twofold: to examine how the public at large searches the Web and t...
Read MoreWeb search
By Amanda Spink
This book brings together results from the Web search studies we conducted from 1997 through 2004. The aim of our studies has been twofold: to examine how the public at large searches the Web and t...
Read MoreUnderstanding sponsored search
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspe...
Read MoreUnderstanding sponsored search
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspe...
Read MoreUnderstanding user-Web interactions via Web analytics
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an...
Read MoreUnderstanding user Web interactions via Web analytics
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an...
Read MoreInnovations in supply chain management for information systems
By
"This book presents exemplary research on the interface between information across the supply chains"--Provided by publisher.
Read More