Bernie Brennan Books

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By Bernie Brennan, Lori Schafer

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By Bernie Brennan, Lori Schafer

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Branded
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By Bernie Brennan, Lori Schafer

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By Bernie Brennan

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"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication v...

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Branded
Branded

By Bernie Brennan, Lori Schafer

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Branded
Branded

By Bernie Brennan, Lori Schafer

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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