Bertrand Sereno Books

Adapting To Organizational Change

By Edward Marshall, Jim Shields, David Dinwoodie, Hoopla Digital, Russ McCallian, Bertrand Sereno, Sophia Zhao

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No matter where you are in your career, you've probably dealt with some form of organizational change. Change can be a frightening prospect, and if you do not handle it correctly, it can lead to de...

Managing Ambition

By Lynn Miller, Doug Riddle, Craig Chappelow, Martin Wilcox, Bertrand Sereno, Anand Chandrasekar, Kim Leahy

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Ambition is a good thing, but too much of it can cause problems. You need ambition to be successful, but if you have too much, it can derail your career. This guidebook will help you determine whet...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.