Bounfour Books
The Management Of Intangibles: The Organisation'S Most Valuable Assets
By Ahmed., Ahmed Bounfour, Bounfour
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspec...
Read More
Organisational Capital
By Ahmed., Ahmed Bounfour, Bounfour
The most common types of intangible assets are trade secrets (e.g., customer lists and know-how), copyrights, patents, trademarks, and goodwill. This new volume introduces, and critically examines...
Read More