BOVEE Books

Marketing -S G
Marketing -S G

By Bovee, Courtland L. Bovee

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Marketing -IM
Marketing -IM

By Bovee

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Marketing -videocases
Marketing -videocases

By Bovee

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Study Guide
Study Guide

By Bovee

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Instructors Manual
Instructors Manual

By Bovee

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Marketing -Oht
Marketing -Oht

By Bovee

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Marketing IM -Wb11
Marketing IM -Wb11

By Bovee

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MARKETING PTB -WB11
MARKETING PTB -WB11

By Bovee

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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