Bradford D. Smart Ph.D. Books

Topgrading
Topgrading

By Bradford D. Smart

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Topgrading
Topgrading

By Bradford Smart, Bradford D. Smart

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Topgrading, 3rd Edition
Topgrading, 3rd Edition

By Bradford D. Smart Ph.D.

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“BRAD HELPED US DEVELOP THE TOOLS TO PICK A-PLAYER LEADERS AT GE.” —JACK WELCH Great companies, large and small, rise or fall because of their talent; the more high performers on...

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Topgrading for Sales
Topgrading for Sales

By Greg Alexander, Bradford D. Smart Ph.D.

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A concise extension of the business classic Topgrading, targeted to sales managers Brad Smart's Topgrading has sold more than 150,000 copies since 1999, making it the definitive book for executives...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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