Brenkert Books

Marketing Ethics Foundations of Business Ethics
Marketing Ethics Foundations of Business Ethics

By Brenkert

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This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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