Brian J. Dietmeyer Books

Strategic Negotiation: A Breakthrough Four-Step Process For Effective Business Negotiation
Strategic Negotiation: A Breakthrough Four-Step Process For Effective Business Negotiation

By Brian J. Dietmeyer, Brian Dietmeyer

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Dietmeyer (a consultant) and Kaplan (a business writer) offer a systematic and rationalized process for creating business value in and through negotiations. Applying the research of Max Bazerman, t...

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B2B Street Fighting: Three Counterpunches To Change The Negotiation Conversation
B2B Street Fighting: Three Counterpunches To Change The Negotiation Conversation

By Brian J. Dietmeyer, Брайан Дитмейер

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Based On Six Years Of Research And 15 Years Of Practical Application And Consulting On Over 20,000 B2b Negotiations In Nearly 50 Countries, B2b Street Fighting Will Redefine How You Think About Neg...

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Strategic Negotiation
Strategic Negotiation

By Brian Dietmeyer

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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