Brian Kateman Books

The Reducetarian Solution
The Reducetarian Solution

By Pat Crocker, Brian Kateman, Mark Bittman

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Brian Kateman coined the term "Reducetarian"—a person who is deliberately reducing his or her consumption of meat—and a global movement was born. In this book, Kateman, the founder of the Reducetar...

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Meat Me Halfway
Meat Me Halfway

By Brian Kateman, Bill McKibben

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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