Brian Sullivan Books

Twenty Days to the Top
Twenty Days to the Top

By Brian Sullivan

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Twenty Days to the Top
Twenty Days to the Top

By Brian Sullivan

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Switch
Switch

By Jackie French, Brian Sullivan

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Sandler enterprise selling
Sandler enterprise selling

By David Mattson

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The comprehensive six-stage system you need to win and grow enterprise accounts. If you're seeking to overcome the unique challenges of long, complicated sales cycles and other complexities of the...

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Design Studio Method
Design Studio Method

By Brian Sullivan

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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