Bruce D. Keillor Books

Marketing In The 21st Century [4 Volumes] (Praeger Perspectives) (V. 1-4)

By Bruce D. Keillor, Andrew R. Thomas, Bruce David Keillor, Timothy J. Wilkinson

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Annotation. Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, market...

Understanding the global market

By Bruce David Keillor

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"This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering e...

Winning In The Global Market: A Practical Guide To International Business Success

By Bruce D. Keillor, Bruce David Keillor

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Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.International opportunities are not limited to the Fortune 500. Winning in the Gl...

Winning In The Global Market: A Practical Guide To International Business Success

By Bruce D. Keillor, Bruce David Keillor

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Marketing in the 21st Century

By Bruce D. Keillor

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International Business in the 21st Century

By Bruce D. Keillor, Vijay R. Kannan

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Winning In The Global Market

By Bruce D. Keillor, Bruce David Keillor

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Marketing in the 21st Century and Beyond

By Bruce D. Keillor

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Understanding the Global Market Navigating the International Business Environment

By Bruce D. Keillor

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Marketing in the 21st century and beyond

By Bruce David Keillor

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"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer rel...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.