Bruce Hood Books

SuperSense: Why We Believe in the Unbelievable
SuperSense: Why We Believe in the Unbelievable

By Bruce Hood, Bruce M. Hood

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A neuroscientist identifies a high prevalence of belief in supernatural phenomena and superstition while explaining why people are innately subject to such beliefs, in an account that explores why...

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Psychology: European Edition
Calling the Shots
Calling the Shots

By

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Calling the Shots
Calling the Shots

By Bruce Hood

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The Good of the Game
Psychology
Magee Schacter Brysbaert Bundle
Worcester Psychology Bundle
Self Illusion
Self Illusion

By Bruce Hood

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Self Illusion
Self Illusion

By Bruce Hood

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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