Bruce I. Newman Books

The Mass Marketing of Politics

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"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the...

The Mass Marketing of Politics

By Bruce I. Newman

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Handbook of Political Marketing

By Bruce I. Newman

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Political Marketing

By Andrzej Falkowski, Bruce I. Newman, Wojciech Cwalina

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Political Marketing

By Wojciech Cwalina

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Communication of Politics

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Communication of Politics

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A Cross Cultural Theory of Voter Behavior

By Andrzej Falkowski, Bruce I. Newman, Wojciech Cwalina

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A Cross cultural Theory of Voter Behavior

By Andrzej Falkowski, Bruce I. Newman, Wojciech Cwalina

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The Marketing of the President

By Bruce I. Newman

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.