Bruce McClung Books

Principles Of Economics
Principles Of Economics

By Bruce McClung, Robert H. Frank, John Mogab, John W. Mogab, Jack Mogab, Frank

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Provides a pretest; a learning objective grid; a key point review with learning tips; some self-tests (key term matching, multiple choice, problems) with answers; and an extension of the guide to t...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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