Bruce W. Marcus Books

New Dimensions in Investor Relations: Competing for Capital in the 21st Century
New Dimensions in Investor Relations: Competing for Capital in the 21st Century

By Bruce W. Marcus, Sherwood Lee Wallace

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Bruce W. Marcus and Sherwood Wallace offer new strategies and techniques, including sophisticated marketing practices and state-of-the-art computer and electronic communications techniques - platfo...

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Competing for Capital
Competing for Capital

By Bruce W. Marcus

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Competing for capital
Competing for capital

By Bruce W. Marcus

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Marketing strategies for law firms
Marketing strategies for law firms

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Competing for clients
Competing for clients

By Bruce W. Marcus

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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