C. Samuel Craig Books

Global Marketing Strategy

By C. Samuel Craig, Susan P. Douglas, Susan P. Douglas And C. Samuel Craig

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Unlike traditional texts that present a "4Ps overseas" approach, this text is the first to offer a truly strategic orientation to global marketing. Intended for an advanced course in international...

Global Marketing Strategy

By C. Samuel Craig, Susan P. Douglas, Susan P. Douglas And C. Samuel Craig

Average: 0.00, 0 Ratings

Unlike traditional texts that present a "4Ps overseas" approach, this text is the first to offer a truly strategic orientation to global marketing. Intended for an advanced course in international...

International Marketing Research

By C. Samuel Craig, Susan P. Douglas, C. Samuel Craig, Susan P. Douglas

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International Marketing Research Is Widely Regarded As The Definitive Textbook In Its Field. The Third Edition Is Completely Updated To Reflect Changes In Both The Structure And Practice Of Interna...

Personal Selling

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The Development of Media Models in Advertising

By C. Samuel Craig

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Repetition Effects over the Years

By Brian Sternathal, C. Samuel Craig

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International Marketing Research

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International Marketing Research

By C. Samuel Craig, Susan P. Douglas

Average: 0.00, 0 Ratings

International Marketing Research

By C. Samuel Craig, Susan P. Douglas

Average: 0.00, 0 Ratings

International Marketing Research

By C. Samuel Craig, Susan P. Douglas

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.