C. Whan Park Books

Marketing Management
Marketing Management

By C. Whan Park

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Handbook of brand relationships
Handbook of brand relationships

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Handbook of Brand Relationships
Brand Admiration
Brand Admiration
Brand Admiration
Handbook of Brand Relationships
Handbook of Brand Relationships
Brand Attachment Constructs Consequences And Causes
Brand Attachment
Brand Attachment

By C. Whan Park

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This review examines four key issues involved in developing and establishing strong brand relationships with its customers. The first concerns the meaning of "brand attachment" and its critical con...

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